QPS PHARMA MEDIA GROUP
Top Enroller for Clinical Trials
QPS excels at fulfilling patient recruitment needs for early- and late-phase clinical trials. Our in-house marketing team (QPS Pharma Media Group) and patient recruitment services boost enrollment for trials conducted at QPS sites and can also be tailored for our sponsor’s centralized/global use, including media buying at brokerage pricing.
We have successfully rolled out more than 7,000 recruitment campaigns since 1997, reaching millions of potential study subjects annually through English and Spanish campaigns. Our continual efforts have enabled us to build extensive patient databases, sortable by a wide variety of criteria. This turnkey service offered to our sponsors includes comprehensive advertising campaigns, from protocol review through to graphic design, media buying, and response tracking.
Our marketing and advertising strategies are designed to recruit patients quickly while optimizing and assigning careful stewardship to sponsor budgets. With our expertise and experience in study recruitment, we will maximize the effectiveness of your advertising dollars!
Our in-house capabilities include:
- IRB-compliant copywriting.
- Production of all ads for final IRB submittal/approval.
- Full multimedia production resources.
- Custom designed ads for each participating site.
- Brokerage rates on national media placement.
- Campaign analytics.
- Streamlined procedures to roll out expedited campaigns.
- 25 Dedicated Global Call Center Staff
- 7,000 Successful Recruitment Campaigns Since 1997
- 48 Hours to Deliver TV Campaigns from Receiving IRB Approved Scripts
- 7 Social Media Channels to Maximize Exposure
QPS PHARMA MEDIA GROUP
INTEGRATED RECRUITMENT MARKETING
Our integrated recruitment marketing strategies will help you achieve your patient recruitment goals by weaving together multiple disciplines (paid advertising, public relations, promotion, and social media) to ensure the best possible response. Our creative campaigns are selected and executed to help meet recruitment goals for any particular clinical trial – large or small, broad or niche indication.
Psychographic research helps enable our recruitment team to identify and optimize the most targeted advertising channels. Our campaign history database holds thousands of ad campaign details: a crucial tool to help identify cost-effective targeted marketing solutions.
QPS team members meet with clinical teams weekly to discuss past, current, and upcoming trials, to help fine-tune our marketing strategies. This working style also keeps our marketing team proactive with upcoming trials and patient recruitment planning. In addition, the team works closely with the Regulatory Department to ensure IRB compliance during ad creation, which helps expedite our ad approval process. Ultimately, this close working relationship allows us to excel in launching timely and effective trials.
Furthermore, we are actively employing social media channels to maximize the reach of subjects for clinical research studies within a variety of therapeutic areas.
Our Social Media Channels
In addition to a robust social media presence, QPS Pharma Media Group has established collaboration and active accounts with many broadcast and digital media partners, including:
DIGITAL MEDIA PARTNERS
STATE OF THE ART MULTIMEDIA CENTER
Our creative department uses the latest digital technology to achieve national quality standards in our patient recruitment materials.
Utilizing contemporary audio and video editing techniques allows QPS to roll out new study opportunities within just a few minutes of receiving IRB final approvals. Upon receiving IRB-approved scripts, our team is capable of rolling out radio and television campaigns in as little as 24-48 hours!
Methods used to assure mass responses include:
- Radio Announcements (Terrestrial and HD/Digital)
- Video Announcements (Broadcast and Connected TV)
- Print Ads and Flyers
- Guerrilla/Grassroots Marketing
- Mobile In-App Platforms
- Social Media Marketing
- SMS Text Marketing
- Geofence Technology Marketing
- Banner and Video Retargeting
- List Marketing for Email and Direct Mail Campaigns
- And More!
DEDICATED CALL CENTER
We’re Standing by to Screen Study Participants
Staffed by professional research counselors, the QPS Call Center is equipped to handle thousands of incoming and outgoing calls using digital technology.
Precision marketing is an invaluable way to improve subject retention and revitalization. Our subject opt-in database also allows us to target individuals who have requested information about participating in our studies, as well as former study participants.
The QPS Call Center handles calls, texts, and emails generated from our integrated marketing campaigns. It uses the latest VOIP and other technology to make sure every call is captured for expedited screenings and contact management processing.